THE SCIENCE OF BETTER PEOPLE DECISIONS_
Independent advisory at the intersection of psychology, data science, and AI — helping organisations hire smarter, lead better, and build the future.
WHAT WE DO
We help the world's leading organisations understand, measure, and develop their people.
We deliver exceptional results for clients including Accenture, Adobe, Edelman, IBM, Heidrick, Microsoft, Motorola, Samsung, and WPEngine.
Organisations we’ve worked with
How we can help
HR ANALYTICS
The organisations that win on talent treat people decisions with the rigour of financial ones. We help you build that capability with analytics strategy and advanced data science. We wrote the book, The Power of People, to show how we do it.
ARTIFICIAL INTELLIGENCE
AI is transforming how organisations find, develop, and retain talent. We help you do it responsibly — through independent advice, rigorous bias auditing, and methods grounded in the science of human behaviour..Read our new book at psychometrics.ai
LEADERSHIP ASSESSMENT
Most psychological assessments in use today don't meet the bar. We're raising it — through rigorous methodology, applied in the world's leading firms and published in the world's leading journals.
PUBLIC SPEAKING AND WORKSHOPS
The thinking that shapes our client work is available to your teams directly — through workshops and speaking engagements on leadership assessment, AI in HR, and people analytics.
Where our work has appeared
THINKING THAT DRIVES PERFORMANCE
Dr Nigel Guenole, Founder of MeasureCo, has been instrumental in promoting analytical approaches to HR decision making. His scientific articles have received over 9000 citations.
His first book, "The Power of People," is a staple in HR programs, including at Stanford University. Read his latest book on AI psychometrics.
What we’re talking about
THE BUSINESS CASE FOR AI IN HR
Read our report based on interviews with IBM's senior executives, showing how its AI implementation yielded cost savings of USD$107m.
HOW TO DEVELOP A DATA-SAVVY HR DEPARTMENT
Our article in Harvard Business Review on how to create a data-savvy HR function is available here.
DATA-DRIVEN CULTURES START AT THE TOP
Our Harvard Business Review article on why HR analytics needs support at the top of the organization is here.
