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Client: Ezra
EZRA PROVIDES PROFESSIONAL COACHING FOR THE DIGITAL AGE
We were given nearly 50,000 multi-source feedback assessments that were taken before and after coaching and asked to evaluate whether the coaching led to improvements in behavioural capability. Here’s how we showed the coaching works.
Brief
One way they evaluate the effectiveness of coaching interventions is with Ezra Measure, a comprehensive 360-degree feedback assessment, at multiple points throughout a coaching programme. There are thousands of variables on nearly fifty thousand coaches, so it is best to manipulate and analyse data in a cloud-based environment.
Analyses also need to be conducted to show that the assessment is interpreted in the same way before, during, and after the coaching. Capabilities to run such complex analyses on such large data sets have only recently become easily accessible.
Solution
Using a thoughtful research design, Ezra can show change occurred due to coaching. Coaching delegates are measured on competencies that they selected themselves to work on, but also competencies that they did not work on. When improvements on selected competencies and improvements in self-other agreement are greater for selected than non-selected competencies, we know that the coaching works.
Our analyses with Ezra show consistent improvements across competencies as well as in increases in self-other agreement. Ezra can also straightforwardly answer questions about the most and least commonly selected competencies, the easiest and hardest competencies to change, and how answers to these questions change across industries and geographies.
